eMarketing Services
eMarketing is the process of marketing a brand using the Internet. Whether your business is purely an online entity, a "clicks and mortar" hybrid or a traditional business taking its first tentative steps into the digital realm, our team of marketers will guide you in formulating the most appropriate eMarketing strategy to fulfil your business objectives.
The most important element in any online marketing campaign is the website, which acts as the focal point. Its job is to attract targeted visitors and to ensure that these visitors achieve the site's primary goal. This goal could be a sale, enquiry, registration, or subscription. Every website should have the achievement of this goal as a campaign's foremost objective. Once your site is in shipshape condition and converting to the limit, we look at traffic generation tactics.
We offer nine primary services, from which you can pick and choose, to ensure the best possible results. These six primary services are:
- Search Engine Optimisation (SEO):
- This is the process of getting a website to achieve top rankings for its chosen key phrases on the search engines. With daily search volumes in the hundreds of millions, and searchers in "goal mode," this is a tactic that cannot be ignored.
- Pay Per Click (PPC):
- Buying sponsored adverts on search engine results pages and content pages while only paying for those ads on a performance basis, i.e. when they are clicked on, has proven to be a exceptionally cost-effective online marketing strategy because you only pay when it works!
- Viral Marketing:
- Word of mouth in an electronic context. Using the connectedness of the Internet to build brand awareness and grow subscriber lists.
- Web PR:
- Allows online PR tactics to reach their full potential because the brand gets to travel to so many places, continuously linking back to your site.
- Email Marketing:
- Allows you to build relationships with your target market as well as those who don't convert. This way you can communicate with them over time rather than losing them all together.
- Conversion Optimisation:
- Fundamental eMarketing, such as site development, SEO, emailing, PPC and Web PR effectively maintain your presence online. Our Conversion Optimisation service adds to and enhances these services by:
- Analysing the collaborative effect of these efforts
- Optimising their effect in turning visitors into customers.
1) Establish objectives of your site
We confer with you to define the goals and objectives for your web site. We work with you to determine what it is you want to happen when someone visits your site.
2) Snapshot analysis of where things are today
We analyze your website, your competition, and your current search engine visibility. A baseline of the present traffic to your site is established. An in-depth report on our findings will be presented to you along with an executive summary.
The available e-marketing reports include:
- Your current position or visibility in major search engine results.
- Your competition’s position in the same search engines.
- A link analysis telling you who links to your website.
- A link analysis of your major competitor’s links.
- An analysis of your current keywords’ effectiveness and a list of alternate keyword ideas.
- An analysis of your current website traffic patterns; how they are finding you today, what they looked at, the last thing they looked at and how long they were there.
- A review of your current website search engine friendliness, those components of your website that search engines review to create their rankings.
3) Create a game plan
Based on your input and our research and analysis, we recommend a course of action designed specifically to help you reach your website objectives including improving search engine visibility. Several budget options are presented that will allow us to manage your program and utilize a combination of our eMarketing tools to deliver results!
4) Implement the plan
Upon your approval, we execute the plan. In a short amount of time, you will have managed, highly targeted on-line marketing.
5) Monitor, evaluate and report results
Once your eMarketing plan is in motion, we monitor its progress and results, report them to you, and make necessary adjustments. Remember, the Internet is a dynamic environment and by using our eMarketing Management services, we can quickly adjust your program.
Contact us Today to begin receiving the great benefits and increased revenue eMarketing has to offer your small business.